Another Zoom Cast with Dr. Brian Dooreck and Belinda Arimade of Practice Growth Coaching by Executive Health Coaching 🌱 | More Patients More Revenue
Today we're talking about Google reviews
How important are Google reviews to a healthcare practice?
Very.
Simply, one of the most important things you do to have new patients.
Here is what Dr. Dooreck is saying
“I mean, for me, and I've been doing this for over 15 years now, it has proven to be the top driving force of new patients to my practice.”
So, yes, Facebook and likes and posts and all these things, the blogs, whatever.
It's all about Google reviews.
I ask my patients all the time, "How did you find me?"
"I was referred by a friend,"
"I was referred by my doctor,"
"I saw you on Google; you had the best reviews."
"I was on my insurance website, you had the best reviews."
And you need a lot of reviews because the disgruntled patient is going to write a one-star review.
"They didn't have my referral,"
"He was rude,"
"He didn't speak to me."
That's fine. I'm not perfect.
But you need about ten or eleven good ones to bury the bad one.
And that takes a lot of work.
"I am looking to grow my practice and my revenue"
By application only
How is Dr. Dooreck doing it?
"I have established a lot of very, very cool methods to get the reviews, so much so that I'm 150% more than the next person in my community."
And it's all organic, and it takes a little bit of trial and error to find the best method for you, but Google reviews are like low-hanging fruit.
You get good reviews. You establish yourself on Google. It may not drive you to the top of the algorithm, but when people start digging, they're going to see: "Man, this guy's got a lot of reviews."
"I don't care if he has a few bad ones, there are always unhappy people," but they're much more inclined to come to you if you have a lot of reviews than if you have three or four, or if you have 10 and someone else has 40.
Or in my case, I have over 130 now and the average of my community is eleven.
"I have over 130 now and the average of my community is eleven."
So it really stands out.
"I am looking to grow my practice and my revenue"
By application only
Why does it matter?
It really pops to a point where they're like, "Whoa! This guy is really good. I want to see him. I want to wait to see him. I'll wait for two, three weeks to see him."
So that's my story, my take on it.
I think Google reviews is the gas that drives the engine now, more and more.
Google reviews is the gas that drives the engine now, more and more.
My partners, they're following along. They see it's working.
So they're asking, "How do you do it?"
So that's why we're doing it, that's what Practice Growth Coaching is about.
In the trenches, boots on the ground, doing it every day, living it every day.
How do I start?
I (Dr. Dooreck) came to you (Belinda) for the first time before I was on LinkedIn and you're just like, "I just have got to start, just got to do it."
Same thing with Google reviews.
You just have got to ask patients, "Did you have a good experience today? Did you have a good experience with me? If you could, could you write a Google review, please? Find my name in Google, write a review. Tell people about seeing a doctor, now more than ever with COVID and fears. Tell people back in screening for cancer. It saves lives."
So that's the giving and sharing part that has a human altruistic giving-back- to-the-community message.
And obviously, it's building my business, which has a business-growth side, and there's nothing wrong with building a healthy, successful business, especially when you're serving.
But that's my take. "Google reviews, are they important?"
Yes, yes, and yes.
"Google reviews, are they important?"
Yes, yes, and yes
What is the consumer saying?
And if I can add my take as a consumer. anytime I am looking for a new provider, whether it's a dermatologist, a dentist, a family doctor, which I was looking for a few years back, I was looking at reviews like, "How do I know?".
You're walking in. This is a very intimate relationship.
And so those reviews are the backbone of whether I'm going to company A or company B, so that's what was a huge driving force, and the data backs it up in terms of being online.
Reviews, peer reviews; they matter to people who are deciding.
Reviews, peer reviews; they matter to people who are deciding.
If you've got two doctors, they seem the same, the one with the reviews is going to be the one that people will pick up the phone and reach out to, so they matter.
Low-hanging fruit.
Yeah, we'll be talking more about this.
And through Practice Growth Coaching, which is one of the things that I focus on
because it is like a soft underhand pitch.
You need to teach non-physicians how to ask for Google reviews.
You have the kind of number of reviews that are, I can see it working great for lots of people who own restaurants.
Correct. It's a strategic game and it takes little strategy, a little planning, a little trial, and error.
So yes. So the answer is yes, yes, and yes, and even more yeses.
Practice Growth Coaching by Executive Health Coaching 🌱 | More Patients More Revenue | 📧 info@exechealthcoach.com | https://www.exechealthcoach.com/practice-growth-coaching
"I am looking to grow my practice and my revenue"
By application only